Variable Data Printing
Soaring response rates
Customers buy more when you speak directly to them through small, focused mailings that target their needs and interests. For maximum return on investment, personalize your mailings with cutting-edge Variable Data Printing (VDP). For example:
- A Harley Dealer can send a new Harley owner a customized, full-color postcard with a discount coupon for an exclusive set of saddlebags for his particular bike.
- A cell phone service provider can mail customer Amber Edwards a “sale on phone accessories” flyer targeted to her exact make and model. The photo shows a teenage girl with a green cell phone, and Amber’s name is woven throughout the text. A similar mailing goes to Javier Gonzalez, but this time the name is different and the photo is of a Hispanic man using a silver cell phone.
The VDP field is wide open, with endless possibilities. ABS Presort has more than 25 years of print and mail experience, including 12 years in VDP personalized mailing. Put the power of VDP to work for you. Call 800.340.4227 today!
